SPORT BEANS ADDS FLAVOR TO SET UP EVENTS

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Set Up Events News Release: SPORT BEANS ADDS FLAVOR TO SET UP EVENTS Sport Beans Becomes a Series Sponsor for Two of Set Up Events’ Largest Series Wilmington, NC – March 28, 2012 – Set Up Events, the leading producer of triathlons, running and endurance events, announced today that it has partnered with Sport Beans® Energizing Jelly Beans® From the Makers of Jelly Belly® for a series sponsorship of the Inside-Out Sports North Carolina Triathlon Series and the Virginia Triathlon Series. Sport Beans jelly beans, introduced by Jelly Belly Candy Company, are scientifically formulated for sports performance. Sport Beans jelly beans provide carbohydrates for energy, electrolytes to maintain fluid balance and vitamins to help burn carbohydrates and fat and protect muscles against oxidative damage. “Triathletes were among the earliest adopters of Sport Beans, so our sponsorship with Set Up Events is a natural partnership,” said Stephanie Scott, Event Marketing Manager …

RUDY PROJECT STRIKES MAJOR 3-YEAR DEAL WITH SET UP EVENTS

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Set Up Events News Release: RUDY PROJECT STRIKES MAJOR 3-YEAR DEAL WITH SET UP EVENTS Rudy Project Becomes the Official & Exclusive Eyewear and Helmet Sponsorof All Six Set Up Events Series Wilmington, NC – February 29, 2012 – Set Up Events, the leading producer of triathlon, running and endurance events, announced today that it has partnered with Rudy Project North America as the Official and Category Exclusive Eyewear and Helmet Sponsor for all of Set Up Events’ Triathlon Series. The Rudy Project sponsorship, which runs through 2014, includes category exclusive rights as the Official Eyewear and Helmet Sponsor for each series, including the Inside-Out Sports North Carolina Triathlon Series, Go-Tri Sports South Carolina Triathlon Series, TrySports Series, Virginia Triathlon Series, Maryland Triathlon Series and the newest Georgia Triathlon Series. “Rudy Project is excited to partner with one of the nation’s largest triathlon production companies,” said Paul Craig, President and …

SET UP EVENTS ANNOUNCES THE LAUNCH OF THE BRAVE SOLDIER CHALLENGE SERIES

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Set Up Events News Release: SET UP EVENTS ANNOUNCES THE LAUNCH OF THE BRAVE SOLDIER CHALLENGE SERIES Registration for Set Up Events’ Newest Series Opens February 2012   Wilmington, NC– February 22, 2012 – Set Up Events, one of the nation’s largest triathlon production companies, announced today the launch of a new battlefield for human competition, The Brave Soldier Challenge (BSC). Compromised of six events, the Brave Soldier Challenge is designed to test athlete endurance, strength, and agility. The BSC fires its first round in Wilmington, NC, followed by five more Brave Soldier Challenge events that have been strategically selected for proximity to east coast military base centers. Registration for most of the 2012 events will open February, 2012. “Following the extreme growth of the crossfit world, we’re excited to be launching the Brave Soldier Challenge in 2012,” said Andrew Silbereisen, President of Set Up Events. “It only makes sense …

AAA CAR CARE DRIVES MEMBERSHIP WITH SET UP EVENTS

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Set Up Events News Release: AAA CAR CARE DRIVES MEMBERSHIP WITH SET UP EVENTS AAA Car Care Center Announces Sponsorship of North and South Carolina Triathlon Series Wilmington, NC – February 15, 2012 – AAA Carolina’s Car Care Center, the largest non-franchise automotive maintenance and repair facility operator in the Carolinas, will be the official automotive repair sponsor for triathlons and other athletic events operated by Wilmington-based Set Up Events, one of the nation’s largest producers of triathlon events. “Cars, like athletes need to be fit and in shape for their endurance activities,” said Dusty Holcomb, President of AAA Car Care. “Just like triathletes who work hard to be in their best possible condition on race day, we work hard to keep our customers’ cars in great shape. We believe in order to make it to the finish line, you first need to make it to the starting line.” The …

ENDURANCE FILMS ANNOUNCES STRATEGIC PARTNERSHIP WITH USA CYCLING

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Endurance Films News Release: ENDURANCE FILMS ANNOUNCES STRATEGIC PARTNERSHIP WITH USA CYCLING Endurance Films joins as USA Cycling’s newest Silver Level Sponsor Louisville, KY – February 8, 2012 – ENDURANCE FILMS, the leading producer and distributor of endurance sports training multimedia, today announced a multi-year strategic partnership agreement with USA Cycling. Under the terms of this agreement, Endurance Films is USA Cycling’s newest Silver Level Sponsor, providing new benefits to USA Cycling’s more than 70,000 annual members. “We are extremely proud of our new association with USA Cycling. From the launch of Endurance Films, the sport of cycling has been at the core of our multimedia production. We’re looking forward to providing USA Cycling’s membership with a new segment of benefits, and in working with the governing body to help grow the sport of cycling,” said Eric Feller, CEO of Endurance Films. “We’re excited to provide USA Cycling members with …

SET UP EVENTS EXPANDS EXECUTIVE AND CORPORATE PERSONNEL TEAM

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Set Up Events News Release: SET UP EVENTS EXPANDS EXECUTIVE AND CORPORATE PERSONNEL TEAM New Staff Members Reflect Accelerated Growth of Set Up Events   Wilmington, NC– February 8, 2012 – Set Up Events, one of the nation’s largest triathlon production companies, welcomes new members to the Set Up Events team. The new corporate structure consists of significant positions including the role of President of Set Up Events, Director of Operations, and Online Registration Coordinator, joining previously announced additions of Marketing Coordinator and Marketing Agency. “Due to the accelerated growth of Set Up Events, there was a need to fill these positions and make these changes to the corporate structure to accommodate the various responsibilities and tasks of the job descriptions”, said Bill Scott, Founder and CEO of Set Up Events. “I am very pleased with our new team, and I am confident they will all play a crucial role …

ENDURANCE FILMS ANNOUNCES SPONSORSHIP AGREEMENT WITH SWEATVAC PERFORMANCE WEAR

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Endurance Films News Release: ENDURANCE FILMS ANNOUNCES SPONSORSHIP AGREEMENT WITH SWEATVAC PERFORMANCE WEAR SweatVac joins list of sponsors for 2012 Endurance Films Racing Team Louisville, KY – January 25, 2012 – ENDURANCE FILMS, the leading producer and distributor of endurance sports training multimedia, today announced a sponsorship agreement with SweatVac Performance Wear. Under the terms of this agreement, SweatVac will serve as the official headwear provider to the Endurance Films Racing Team. The Endurance Films Racing Team was created in 2011 and features Age Group Triathletes from across the US. The team debuted last August at USA Triathlon’s Age Group Nationals. Racing Team members went on to race and place in triathlons at more than 30 events including the Sprint World Championship and ITU Long Course World Championship. In 2012, the Endurance Films Racing Team will again be open to potential candidates and a full season of competition in the …

TYR MAKES A BIG SPLASH AS SERIES WIDE SPONSOR OF SET UP EVENTS

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Set Up Events News Release: TYR MAKES A BIG SPLASH AS SERIES WIDE SPONSOR OF SET UP EVENTS TYR Becomes the Official Category Exclusive Swimwear and Swim Accessory Sponsor for All Six Set Up Events Series Wilmington, NC – January 25, 2012 – Set Up Events, the leading producer of triathlons, running and endurance events, announced today that it has partnered with TYR as the Official Swimwear and Swim Accessory Sponsor for all of Set Up Events’ Triathlon Series. The TYR sponsorship, which runs through 2013, includes category exclusive rights as the Official Swimwear and Swim Accessory Sponsor for each series including the Inside-Out Sports North Carolina Triathlon Series, Go-Tri Sports South Carolina Triathlon Series, TrySports Series, Virginia Triathlon Series, Maryland Triathlon Series and the newest Georgia Triathlon Series. “TYR is proud to partner with Set Up Events, one of the nation’s largest triathlon production companies. With a growing number …