SET UP EVENTS ANNOUNCES NEW SPONSORSHIP SALES AGENCY

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SET UP EVENTS ANNOUNCES NEW SPONSORSHIP SALES AGENCY

fortyninegroup to represent Sponsorship and Strategic Marketing for Set Up Events

WILMINGTON, NC– July 13, 2011 – Set Up Events, one of the nation’s largest triathlon production companies, announced today that it has retained fortyninegroup as its exclusive sponsorship and strategic marketing agency. Set Up Events produces and manages over 100 triathlons and running events throughout the mid-Atlantic region.

“With all the exposure and inventory Set Up Events can offer sponsors, this is a great fit for fortyninegroup to take the stage and bring fresh ideas and talent to the table” said Bill Scott, founder and CEO of Set Up Events. “fortyninegroup’s sales experience, combined with their background in social and traditional media marketing and knowledge of this industry, provides us with the assets we feel we need as we continue to grow”.

Additionally, Set Up Events announced that Erin Hogston, previously the director of sponsorship services for Crichton & Partners, has joined the Set Up Events team in the newly created role of Marketing Coordinator, to assist in sponsorship services and public relations for Set Up Events.

Florida-based fortyninegroup will provide full service sponsorship sales and strategic marketing for Set Up Events. In order to both reflect and enhance the accelerated growth of Set Up, fortyninegroup will develop and implement new sales and marketing strategies for 2012. fortyninegroup will utilize their expertise in social and traditional media to develop opportunities for new and existing sponsors and partners through social, online, mobile and at-event marketing elements.

“We’re extremely excited to be working with the great team at Set Up Events in building valuable new sales and social marketing initiatives for sponsors and brand partners,” said John Jones, fortyninegroup’s CEO. “With more than 100 events in eight states, combined with the company’s long-standing reputation for providing a premium participant experience, Set Up Events offers tremendous opportunities for sponsor exposure and ROI.”

About Set Up Events

Set Up Events, one of the nation’s largest producers of triathlons, is a full-service production, registration and timing company specializing in triathlon and running events. In 2011 Set Up Events will produce over 100 triathlons in eight states totaling over 64,000 registrations with plans for major expansion in the near future. For more information about Set Up Events, visit www.setupevents.com.

About fortyninegroup

 

fortyninegroup, LLC specializes in strategic business development, sponsorship and social and traditional media marketing. fortyninegroup develops multi-platform initiatives to expand and optimize reach, revenue and brand value for clients in sports, games, media and online and mobile technology sectors. For more information about fortyninegroup, visit www.fortyninegroup.com.

MULTISPORT PERFORMANCE INSTITUTE ANNOUNCES NEW TRAINING CAMPS, SELLOUT OF FIRST TWO PORTOFINO SUNSET TRI SERIES RACES

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MULTISPORT PERFORMANCE INSTITUTE ANNOUNCES NEW TRAINING CAMPS, SELLOUT OF FIRST TWO PORTOFINO SUNSET TRI SERIES RACESTeamMPI Logo

 

Single Day and Long Course Multi-Day Camps added to event schedule

 

Pensacola, FL – June 28, 2011 – MULTISPORT PERFORMANCE INSTITUTE (MPI), a leading provider of multisport coaching, training camps, clinics, specialized services and events, today announced the addition of two new training camps to their schedules of events.

On Saturday, August 6th, MPI will hold a Single Day Training Camp at the Portofino Island Resort, on Pensacola Beach, FL. MPI’s Single Day camps offer a concise, focused program to triathletes of all levels – built on MPI’s core coaching platform of Training, Racing, Recovery, Wellness, Mental Preparation, and Nutrition. The Camp program includes a series of presentations, in addition to a group swim, ride and run.

Multisport Performance Institute’s new Multi-Day camp is the Long Course Training Camp, to be held September 16th through 18th in Panama City, FL. The host hotel is the Boardwalk Beach Resort. Athletes will have an opportunity to experience the entire Panama City course swim, bike and run course segments over a three-day camp, featuring MPI’s exclusive program of presentations and group training. TeamMPI’s coaches, Mark Sortino and John Murray, are USA Triathlon Certified and have more than 19 years of combined triathlon racing and training experience, including the Ironman™ World Championship in Kona, Hawaii. Coach Mark Sortino returns to Kona this fall, having qualified at IM Texas, 4th in his AG with a 9:52.

In addition to the new camps, MPI’s recently announced Portofino Sunset Tri Series held its first race on Thursday June 23rd. An immediate success, both the debut race, and the upcoming second series race on July 21st, sold out. Future series races take place on Thursday August 4th and 18th. All races are being held at the Portofino Island Resort, on Pensacola Beach, with a start time of 6:30PM. The race distance is a Super Sprint, comprised of a 300 yard swim, a 7.5 mile bike ride, and a 1.5 mile run.

Mark Sortino, CEO of TeamMPI said: “We knew that we could create an exciting new format of race series in the Pensacola region. With the help of the Portofino facility, and cooperation from the city, this was going to be a big win for all our area triathletes.”

John Murray, TeamMPI’s President added: “The feedback we’ve been hearing from our athletes has been fantastic. We’re looking forward to putting on the next three races in the Portofino Sunset Tri Series.”

Multisport athletes can find out more about Multisport Performance Institute at TeamMPI.com where they can sign up for coaching programs, services, camps and clinics, and TeamMPI’s e-mail newsletter. Triathletes can register for the Portofino Sunset Tri Series and other TeamMPI events, camps and clinics at TeamMPI.com and can follow TeamMPI (@TeamMPI) on Twitter or link to TeamMPI’s facebook page.

About Multisport Performance Institute

Established in 2010, Multisport Performance Institute provides a diverse spectrum of services uniquely structured for both novice and experienced multisport athletes. Established in 2010, Multisport Performance Institute offers 3 levels of multisport coaching plans, Single Day, Multi Day, and Long Course training camps and clinics, and Paratriathlon training in conjunction with the Challenged Athletes Foundation (CAF). MPI also provides specialty services in swim analysis, F.I.S.T. certified bike fitting and individualized multisport coaching. Multisport Performance Institute produces a series of youth and adult races and events including the highly successful Maritime DeLuna Du Kids Duathlon, the Jubilee Kid’s Triathlon, the Sea Turtle Tri and the Portofino Sunset Tri Series. Multisport Performance Institute is privately held and is based in Pensacola, Florida.

MULTISPORT PERFORMANCE INSTITUTE ANNOUNCES PORTOFINO SUNSET TRI RACE SERIES

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New Super Sprint evening series added to MPI’s triathlon event calendar

 

Pensacola, FL – June 13, 2011 – MULTISPORT PERFORMANCE INSTITUTE (MPI), a leading provider of multisport coaching, training camps, clinics, specialized services and events, today announced the addition of the Portofino Sunset Tri Series to its calendar of races.

MPI’s inaugural Portofino Sunset Tri Series is a 4 race series that kicks off Thursday, June 23rd. Subsequent races will take place on Thursday evenings through the summer – on July 21st, August 4th and August 18th. All races will be held at the Portofino Island Resort, on Pensacola Beach, FL with a start time of 6:30PM.

Since the inception of the sport of triathlon, races have typically been held on weekends. The Portofino Sunset Tri Series offers a new and unique opportunity for triathletes to add additional races to their existing calendar, with evening races during the week. The races are a Super Sprint distance, comprised of a 300 yard swim, a 7.5 mile bike ride, and a 1.5 mile run. The Portofino Sunset Tri Series is designed for triathletes of all experience levels. All series races will be sanctioned by USA Triathlon.

Multisport Performance Institute provides a diverse spectrum of services uniquely structured for both novice and experienced multisport athletes. Established in 2010, Multisport Performance Institute offers 3 levels of multisport coaching plans, Single Day, Multi Day, and Long Course training camps and clinics, and Paratriathlon training in conjunction with the Challenged Athletes Foundation (CAF). MPI also provides specialty services in swim analysis, F.I.S.T. certified bike fitting and individualized multisport coaching. Multisport Performance Institute produces a series of youth and adult races and events including the highly successful Maritime DeLuna Du kids duathlon, the Jubilee Kid’s Triathlon, the Sea Turtle Tri and now the Portofino Sunset Tri Series. TeamMPI’s coaches, Mark Sortino and John Murray, are USA Triathlon Certified and have more than 19 years of combined triathlon racing and training experience, including the Ironman™ World Championship in Kona, Hawaii.

Mark Sortino, CEO of TeamMPI stated: “We’re excited to offer the Portofino Sunset Tri Series to triathletes in the Pensacola area. We think the unique combination of the Super Sprint distance, and Thursday evening racing, will make this an extremely exciting and competitive race series.”

John Murray, TeamMPI’s President added: “Presenting an opportunity for triathletes to participate in a mid-week race, is a great way for competitors of all skill levels to tune their racing abilities. It’s another way for MPI to help triathletes get Smarter, Stronger, and Faster!”

Multisport athletes can find out more about Multisport Performance Institute at TeamMPI.com where they can sign up for coaching programs, services, camps and clinics, and TeamMPI’s e-mail newsletter. Triathletes can register for the Portofino Sunset Tri Series and other TeamMPI events, camps and clinics at TeamMPI.com and can follow TeamMPI (@TeamMPI) on Twitter or link to TeamMPI’s facebook page.

About Multisport Performance Institute

Established in 2010, Multisport Performance Institute is a diversified multisport services company, offering coaching plans, one-day and multi-day training camps and clinics, specialized coaching services including swim analysis and bike fitting, Paratriathlon training in conjunction with the Challenged Athletes Foundation (CAF) and the production of a series of youth and adult races and events including the Maritime DeLuna Du kids duathlon, Jubilee Kid’s Triathlon, Sea Turtle Tri and Portofino Sunset Tri Series. Multisport Performance Institute is privately held and is based in Pensacola, Florida.

CAF TO HOLD DODGE PARATRIATHLON CAMP IN PENSACOLA

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CAF TO HOLD DODGE PARATRIATHLON CAMP IN PENSACOLA

 

OFFICIAL TECHNICAL TRAINING CAMP OF USA PARATRIATHLON TO FEATURE ELITE COACHES AND MENTORS

San Diego, CA – April 29, 2011 – The Challenged Athletes Foundation (CAF), a world leader in creating athletic opportunities for individuals with physical disabilities, has announced its second Dodge Paratriathlon Camp to support the recent inclusion of Paratriathlon in the 2016 Summer Paralympic Games in Rio de Janiero. The purpose of the camp is to increase interest in the sport and help aspiring paratriathletes hone their skills at a comprehensive two-and-a-half day camp focusing on technical training techniques, race preparation and nutrition.

Taking place at the Portofino Island Resort in Pensacola, FL May 5-8, 2011, the camp will be led by world-class coaches Sergio Borges(USA Triathlon Level 3 coach), Peter Harsch (USA Triathlon Level 1 coach)and local USA Triathlon level 1 Multisport Performance Institute triathlon coaches Mark Sortino and John Murray. Participants will be supported and mentored by some of America’s top paratriathletes, including Paul Martin, four-time ITU world champion, Sarah Reinertsen, the first woman on an artificial leg to complete the Ironman World Championships in Kona, Hawaii, and Jon Beeson, former ITU world champion and Co-chair of the USA Paratriathlon Committee. Participants in the Dodge CAF Paratriathlon Camp will include injured 10 service members from CAF’s Operation Rebound program.

“Identifying and developing America’s paratriathletes as we prepare for the 2016 Paralympics is critical to securing spots on the podium in Rio,” said Beeson. “Full, comprehensive camps led by top experts and authorities, such as the ones put on by the CAF, allow up-and-coming paratriathletes to acquire the skills and knowledge they need to succeed,” he added.

“We are excited to be working with our partners to provide the most comprehensive and technically advanced camp available to paratriathletes in the United States,” said Roy H. Perkins, CAF’s Senior Director of Programs. “Our goal is to help the athletes we work with take their participation in paratriathlon to the next level – whether their goal is to make it to Rio or just set a personal best in a local event.”

The Paratriathlon categories to be included in this camp are 1, 2, 4, and 5. For a description of these categories, please click here: http://www.usatriathlon.org/resources/for-athletes/paratriathlon/classification).

The Dodge brand is partnering with the CAF for the charity’s 2011 season. In addition to sponsoring the Dodge Paratriathlon camp, the Dodge brand serves as a “Global Partner” for the foundation and is the “Title Sponsor” of CAF’s Million Dollar Challenge.

About Challenged Athletes Foundation

The Challenged Athletes Foundation (CAF) is a world leader in helping individuals with physical challenges get involved – and stay involved – in sports. CAF believes that participation in sports at any level increases self-esteem, encourages independence and enhances quality of life. Since 1994, more than $30 million has been raised and almost 5,000 funding requests from challenged athletes in all 50 states and dozens of countries have been satisfied. Additionally, CAF’s outreach efforts reach another 60,000 individuals each year.

Whether it’s providing a $2,500 grant for a handcycle, helping underwrite a carbon fiber running foot not covered by insurance, or arranging enthusiastic encouragement from a mentor who has triumphed over a similar challenge, CAF’s mission is clear: give those with the desire to live active, athletic lifestyles every opportunity to compete in the sports they love. To learn more, log on to www.challengedathletes.org or call 858/866.0959.

About Dodge Brand

Dodge is a full line of cars, crossovers, minivans and SUVs that are agile, daring, sensible and inventive. The brand is on a tear for the 2011 model year, redefining itself with six all-new or significantly redesigned new vehicles, introducing new lifestyle packages designed to better meet the needs of its customers, launching catchy new ads that have started conversations with owners and potential owners, actively participating in new events and sponsorships and developing relationships with its long-loyal enthusiast base, as well as reaching out to customers who want cars that leave them wanting more.

For the 2011 model year, the Dodge brand is filling dealer showrooms with a vast array of new and updated products. The Dodge product line includes the all-new Dodge Durango and Dodge Charger, significantly revamped Grand Caravan, Journey, Avenger and Challenger, and the Dodge Caliber and Dodge Nitro.

MULTISPORT PERFORMANCE INSTITUTE ANNOUNCES LAUNCH OF TEAMMPI.COM AND NEW MARKETING INITIATIVES

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MULTISPORT PERFORMANCE INSTITUTE ANNOUNCES LAUNCH OF TEAMMPI.COM AND NEW MARKETING INITIATIVES

New website and social marketing kickoff exciting multisport season

 

Pensacola, FL – April 12, 2011 – MULTISPORT PERFORMANCE INSTITUTE, a leading provider of multisport coaching, clinics, specialized services and events, today announced the launch of its new website, TeamMPI.com and innovative technology and social marketing features to enhance its best-of-breed training experience for TeamMPI athletes.

Multisport Performance Institute provides a diverse spectrum of services uniquely structured for both novice and experienced multisport athletes. Established in 2010, Multisport Performance Institute offers 3 levels of multisport coaching plans, one-day and multi-day training camps and clinics, specialty services, and a series of youth and adult races and events including the Jubilee Kid’s Triathlon, Sea Turtle Tri and Paratriathlon training in conjunction with the Challenged Athletes Foundation (CAF). TeamMPI’s coaches, Mark Sortino and John Murray, are USA Triathlon Certified and have more than 19 years of combined triathlon racing and training experience, including the Ironman™ World Championship in Kona, Hawaii.

Since the sport’s inception, technology has been integral to triathlon. TeamMPI uses technology to drive athlete performance improvements and optimize the training and racing experience for its athletes and events. TeamMPI’s new technology and marketing initiatives include an expanded use of video for athlete performance reviews and tips, webinars to focus on specific opportunities for athlete improvement, an increased availability of content and athlete resources on TeamMPI.com and a newly expanded social media presence through TeamMPI’s facebook page and Twitter. TeamMPI’s new site, technology and marketing initiatives enhance the scientific approach central to TeamMPI’s coaching programs – as F.I.S.T. certified bike fitters, and in the use of TrainingPeaks software for TeamMPI athletes.

Mark Sortino, CEO of TeamMPI stated: “We’re excited to add these advanced features to our existing athlete programs and services. When we say ‘TeamMPI – Smarter, Stronger, Faster’, it means we’re constantly improving our programs to encourage our athletes’ performance and the benefits they gain from working with TeamMPI.”

John Murray, TeamMPI’s President added: “At TeamMPI we’re passionate about providing the highest level of expertise and the most advanced coaching platform for our athletes. We know that this enhanced technology will significantly improve our athletes’ experience with TeamMPI at clinics, camps and races.”

Multisport athletes can find out more about TeamMPI at TeamMPI.com where they can sign up for coaching programs, services, camps and clinics, and TeamMPI’s e-mail newsletter. Athletes can register for TeamMPI events at TeamMPI.com and can follow TeamMPI (@TeamMPI) on Twitter or link to TeamMPI’s facebook page.

About Multisport Performance Institute

Established in 2010, Multisport Performance Institute is a diversified multisport services company, offering coaching plans, one-day and multi-day training camps and clinics, specialized coaching services including swim analysis and bike fitting, and the production of a series of youth and adult races and events including the Jubilee Kid’s Triathlon and Sea Turtle Tri and Paratriathlon training in conjunction with the Challenged Athletes Foundation (CAF). Multisport Performance Institute is privately held and is based in Pensacola, Florida.