TYR MAKES A BIG SPLASH AS SERIES WIDE SPONSOR OF SET UP EVENTS

admin Press Release

Set Up Events News Release:

Set Up Events + TYR Logo

TYR MAKES A BIG SPLASH AS SERIES WIDE SPONSOR OF SET UP EVENTS

TYR Becomes the Official Category Exclusive Swimwear and Swim Accessory Sponsor for All Six Set Up Events Series

Wilmington, NC – January 25, 2012 – Set Up Events, the leading producer of triathlons, running and endurance events, announced today that it has partnered with TYR as the Official Swimwear and Swim Accessory Sponsor for all of Set Up Events’ Triathlon Series.

The TYR sponsorship, which runs through 2013, includes category exclusive rights as the Official Swimwear and Swim Accessory Sponsor for each series including the Inside-Out Sports North Carolina Triathlon Series, Go-Tri Sports South Carolina Triathlon Series, TrySports Series, Virginia Triathlon Series, Maryland Triathlon Series and the newest Georgia Triathlon Series.

“TYR is proud to partner with Set Up Events, one of the nation’s largest triathlon production companies. With a growing number of races and competitors, the Set Up Events series is an opportunity for TYR to reach triathletes at the grassroots level,” said Ryan Dolan, Vice President of Sales for TYR.

“It has been a successful partnership in previous years of working with TYR, and we are excited to take this to the next level,” said Bill Scott, CEO of Set Up Events. “TYR is a recognized leader in swimwear and swim accessories, and it’s great to have such an innovative, performance-focused company aligned with Set Up Events and our triathletes.”

The sponsorship was secured by John Jones of fortyninegroup, the official strategic marketing agency of Set Up Events.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

About Set Up Events

Set Up Events, one of the nation’s largest producers of triathlons, is a full-service production, registration and timing company for participatory sports, triathlon and running events. In 2012 Set Up Events will produce over 140 triathlons in 8 states totaling over 64,000 registrations. For more information about Set Up Events, visit www.SetUpEvents.com Participants can also Follow Set Up Events on Twitter (@SetUpEvents) or Like Set Up Events’ facebook page.

imATHLETE SELECTED TO PROMOTE AND MANAGE HE CAMPUS XAVI HERNANDEZ WORLD TOUR

admin Press Release

imATHLETE News Release:

imATHLETE SELECTED TO PROMOTE AND MANAGEimATHLETE Logo THE CAMPUS XAVI HERNANDEZ WORLD TOUR

World-Class Soccer Camp Registration Exclusive to imATHLETE

Santa Monica, CA – June 27, 2012 – imATHLETE, the leading innovator in technology and services for athletic event registration, fundraising, e-commerce and social networking announced today that it has been selected to promote and manage the Campus Xavi Hernandez World Tour. This announcement recognizes imATHLETE’s value as a key provider of fitness registration services, and acknowledges the company’s commitments to high profile global sports brands, and the promotion of healthy lifestyles.

Xavi Hernandez is regarded as one of the best Spanish soccer players in the history of the sport. Recognized for his technical prowess, Xavi is widely regarded for his leadership skills, his humanity and his friendship outside the sport. Now in its 14th year, Campus Xavi Hernandez is the global standard for excellence in soccer. For the first time, Xavi Hernandez will be bringing his Campus Xavi Hernandez World Tour to the US, at the Lake Myrtle Sports Park in Auburndale, FL. The Campus Xavi World Tour will be held July 23– 27, 2012, with registration at www.imATHLETE.com.

“We are excited to have been selected to promote and manage the Campus Xavi World Tour,” said Jeff Matlow, CEO of imATHLETE. “Not only are we big fans of Xavi, but aligning with this world-class program is consistent with imATHLETE’s values of encouraging fitness for athletes of all abilities.”

“Solidifying a relationship with imATHLETE was an easy choice for us,” says Alfonso Aguilera, manager of the Campus Xavi World Tour. “Their extensive promotional reach and robust data management services are the perfect fit for us, and enable us to support Xavi’s humanitarian goals by returning a percentage of registration profits to the community.”

imATHLETE focuses on reducing the workload and increasing revenue opportunities for clients. imATHLETE’s streamlined social commerce processes, which enable the participant to manage their own registration and athletic activities, typically saves clients 60% of their workload. imATHLETE’s core philosophy is to ensure a seamless online experience, backed by superior customer service. imATHLETE’s commitments to innovation throughout its technology platform and the creation of new revenue opportunities for clients, backed by best-in-breed customer support has resulted in a 400% yearly growth average since imATHLETE’s launch.

For more information, please visit www.imATHLETE.com or the imATHLETE Facebook page.

###

About imATHLETE

Launched in 2009, imATHLETE is changing the way individuals, race directors, and companies promote and engage in healthy lifestyles. Providing race registration and fundraising tools, product merchandising and social networking, imATHLETE’s robust technology platform is used by thousands of city governments, governing bodies, non-profits and event organizers, including Blue Cross Blue Shield, City of Philadelphia, Livestrong YTS, XTERRA events and a multitude of non-profit and sports organizations. The company also created a new industry standard by innovating automation of the membership purchase and validation process for USA Triathlon. imATHLETE, a subsidiary of I AM ATHLETE, LLC, is headquartered in Santa Monica, California and is privately held.

Coliseum Rock ’N RollMan to be Marquee Event of the 2012 Georgia Triathlon Series

admin Press Release

Set Up Events News Release:

Coliseum Rock ’N RollMan to be Marquee Event of the 2012 Georgia Triathlon SeriesSet Up Events Logo

Registration is now open for the Georgia Triathlon Series Rock ’N RollMan events

 

Wilmington, NC– January 18, 2012 – The Georgia Triathlon Series, Set Up Event’s newest series, announces the addition of The Coliseum Health System’s Rock ’N RollMan Half Iron Distance Triathlon, Long Course Duathlon and Sprint Distance Triathlon. Registration for these events is now open at www.setupevents.com.

The Coliseum Health System’s Rock ’N RollMan Half has quickly become one of the nation’s most recognized races at this distance and has earned several national distinctions from USA Triathlon.

“After a very successful track record for the past eight years, we are excited to have Rock ’N RollMan be part of the Georgia Triathlon Series,” said Crisp McDonald, Set Up Events production team leader for the Georgia Triathlon Series.

“We feel our new association with the Georgia Triathlon Series is going to take the Coliseum Rock ’N RollMan to the next level, and we are looking forward to adding even more excitement to this event which we already feel is the Number One Half Iron experience in the Southeast”, said Jim Rainey, Event Owner and CEO of Georgia MultiSports Productions, LLC.

The 2012 edition of the Coliseum Health System’s Rock ’N RollMan will feature a $4,990 prize purse for the Top 5 men and women to split. Details for the individual races are as follows:

Coliseum Health System’s Rock ’N RollMan Half – June 2, 2012 – Macon, GA

This half iron distance event will take place at Sandy Beach Recreation Area in Lake Tobesofkee. The swim is a one loop affair and so is the 56 mile bike which takes participants through Bibb County, GA. The bike and run course is best described as rolling with no sever grades but many long, gradual ascents.

Rock ’N RollMan Long Course Duathlon – June 2, 2012 – Macon, GA

One of the few remaining long course duathlons in the country, this 5K – 56 mile – 13.1 mile event will prove why duathlon is so tough. Combine Macon heat with the demands of over 16 miles of running and 56 miles of biking and you have yourself a true tester of grit and determination.

Rock ’N RollMan Sprint Triathlon – June 2, 2012 – Macon, GA

Consisting of a 750 meter swim, a 15 mile bike and a 5K run, this is a great alternative to enjoy the beautiful Macon scenery by racing more of a manageable distance.

In addition to the Georgia Triathlon Series, Set Up Events produces and manages 5 other triathlon series throughout 8 states in the mid-Atlantic region. Individual events in each series count toward overall series standings. To review the entire Set Up Events 2012 season schedule, visit www.SetUpEvents.com

About Set Up Events

Set Up Events, one of the nation’s largest producers of triathlons, is a full-service production, registration and timing company for participatory sports, triathlon and running events. In 2012 Set Up Events will produce over 140 triathlons in 8 states totaling over 64,000 registrations. For more information about Set Up Events, visit www.SetUpEvents.com Participants can also Follow Set Up Events on Twitter (@SetUpEvents) or Like Set Up Events’ facebook page.

Coliseum Rock ’N RollMan to be Marquee Event of the 2012 Georgia Triathlon Series

admin Press Release

Set Up Events News Release:

Coliseum Rock ’N RollMan to be Marquee Event of the 2012 Georgia Triathlon SeriesSet Up Events Logo

Registration is now open for the Georgia Triathlon Series Rock ’N RollMan events

 

Wilmington, NC– January 18, 2012 – The Georgia Triathlon Series, Set Up Event’s newest series, announces the addition of The Coliseum Health System’s Rock ’N RollMan Half Iron Distance Triathlon, Long Course Duathlon and Sprint Distance Triathlon. Registration for these events is now open at www.setupevents.com.

The Coliseum Health System’s Rock ’N RollMan Half has quickly become one of the nation’s most recognized races at this distance and has earned several national distinctions from USA Triathlon.

“After a very successful track record for the past eight years, we are excited to have Rock ’N RollMan be part of the Georgia Triathlon Series,” said Crisp McDonald, Set Up Events production team leader for the Georgia Triathlon Series.

“We feel our new association with the Georgia Triathlon Series is going to take the Coliseum Rock ’N RollMan to the next level, and we are looking forward to adding even more excitement to this event which we already feel is the Number One Half Iron experience in the Southeast”, said Jim Rainey, Event Owner and CEO of Georgia MultiSports Productions, LLC.

The 2012 edition of the Coliseum Health System’s Rock ’N RollMan will feature a $4,990 prize purse for the Top 5 men and women to split. Details for the individual races are as follows:

Coliseum Health System’s Rock ’N RollMan Half – June 2, 2012 – Macon, GA

This half iron distance event will take place at Sandy Beach Recreation Area in Lake Tobesofkee. The swim is a one loop affair and so is the 56 mile bike which takes participants through Bibb County, GA. The bike and run course is best described as rolling with no sever grades but many long, gradual ascents.

Rock ’N RollMan Long Course Duathlon – June 2, 2012 – Macon, GA

One of the few remaining long course duathlons in the country, this 5K – 56 mile – 13.1 mile event will prove why duathlon is so tough. Combine Macon heat with the demands of over 16 miles of running and 56 miles of biking and you have yourself a true tester of grit and determination.

Rock ’N RollMan Sprint Triathlon – June 2, 2012 – Macon, GA

Consisting of a 750 meter swim, a 15 mile bike and a 5K run, this is a great alternative to enjoy the beautiful Macon scenery by racing more of a manageable distance.

In addition to the Georgia Triathlon Series, Set Up Events produces and manages 5 other triathlon series throughout 8 states in the mid-Atlantic region. Individual events in each series count toward overall series standings. To review the entire Set Up Events 2012 season schedule, visit www.SetUpEvents.com

About Set Up Events

Set Up Events, one of the nation’s largest producers of triathlons, is a full-service production, registration and timing company for participatory sports, triathlon and running events. In 2012 Set Up Events will produce over 140 triathlons in 8 states totaling over 64,000 registrations. For more information about Set Up Events, visit www.SetUpEvents.com Participants can also Follow Set Up Events on Twitter (@SetUpEvents) or Like Set Up Events’ facebook page.

ENDURANCE FILMS ANNOUNCES THE RELEASE OF RIDES NEW YORK

admin Press Release

Endurance Films News Release:

ENDURANCE FILMS ANNOUNCES THE RELEASE OF RIDES NEW YORKEndurance Films Logo

Anticipated new volume of Endurance Films Cycling Series now available for order

 

Louisville, KY – December 14, 2011 – ENDURANCE FILMS, the leading producer and distributor of endurance sports training multimedia, today announced the release of RIDES New York – Assault on Bear Mountain, the seventh edition in the RIDES series of Indoor Cycling Videos. RIDES New York joins a continually expanding series of indoor cycling must-haves that includes RIDES Texas, Hill Country, Southern California, North Carolina, Las Vegas and The Rockies. The RIDES series has become the essential off-season training resource for cyclists and triathletes.

Shot in full HD, RIDES New York features the Huntington Bike Club as they wind through New York’s spectacular Harriman State Park, twisting through dense forests and skirting crystal lakes, culminating in the epic Perkins climb to the summit of Bear Mountain. For the indoor cyclist or spinning enthusiast, RIDES New York includes a dynamic, comprehensive dashboard showing cadence, heart rate zone, critical power and elapsed time. RIDES New York is set to a full original music soundtrack and coaching voice track. Riders can customize the audio for coaching or music-only options for the entire seventy-five minute ride.

“With RIDES New York, we’ve added another compelling cycling experience to our bestselling RIDES series. From the feedback we’ve received on our six previous volumes, we know that advanced and novice cyclists will love the challenges of the Assault on Bear Mountain,” said Eric Feller, CEO of Endurance Films. “We’re excited to hear what riders think of RIDES New York, and also where we should shoot our next ride!”

RIDES New York compliments exercise on any stationary bicycle currently available and requires no additional monitor or equipment. A Blu-ray version will be available in 2012. RIDES New York DVDs are available for all regions directly from Endurance Films and major online retailers. Resellers may contact Endurance Films for wholesale account information.

About Endurance Films

Endurance Films is the recognized leader in full service HD video production focusing on the production and worldwide distribution of endurance sports training multimedia and entertainment. With partnerships spanning from professional athletes and coaches to experts in sports science and medicine, Endurance Films brings a wide range of experience and knowledge to the process of sports video production. Since 2000, Endurance Films has released top-selling videos in triathlon, marathon, cycling, strength training, yoga and more. Endurance Films is the official film production company of USA Triathlon. For more information, visit Endurance Films

ENDURANCE FILMS ANNOUNCES THE RELEASE OF RIDES NEW YORK

admin Press Release

Endurance Films News Release:

ENDURANCE FILMS ANNOUNCES THE RELEASE OF RIDES NEW YORKEndurance Films Logo

Anticipated new volume of Endurance Films Cycling Series now available for order

 

Louisville, KY – December 14, 2011 – ENDURANCE FILMS, the leading producer and distributor of endurance sports training multimedia, today announced the release of RIDES New York – Assault on Bear Mountain, the seventh edition in the RIDES series of Indoor Cycling Videos. RIDES New York joins a continually expanding series of indoor cycling must-haves that includes RIDES Texas, Hill Country, Southern California, North Carolina, Las Vegas and The Rockies. The RIDES series has become the essential off-season training resource for cyclists and triathletes.

Shot in full HD, RIDES New York features the Huntington Bike Club as they wind through New York’s spectacular Harriman State Park, twisting through dense forests and skirting crystal lakes, culminating in the epic Perkins climb to the summit of Bear Mountain. For the indoor cyclist or spinning enthusiast, RIDES New York includes a dynamic, comprehensive dashboard showing cadence, heart rate zone, critical power and elapsed time. RIDES New York is set to a full original music soundtrack and coaching voice track. Riders can customize the audio for coaching or music-only options for the entire seventy-five minute ride.

“With RIDES New York, we’ve added another compelling cycling experience to our bestselling RIDES series. From the feedback we’ve received on our six previous volumes, we know that advanced and novice cyclists will love the challenges of the Assault on Bear Mountain,” said Eric Feller, CEO of Endurance Films. “We’re excited to hear what riders think of RIDES New York, and also where we should shoot our next ride!”

RIDES New York compliments exercise on any stationary bicycle currently available and requires no additional monitor or equipment. A Blu-ray version will be available in 2012. RIDES New York DVDs are available for all regions directly from Endurance Films and major online retailers. Resellers may contact Endurance Films for wholesale account information.

About Endurance Films

Endurance Films is the recognized leader in full service HD video production focusing on the production and worldwide distribution of endurance sports training multimedia and entertainment. With partnerships spanning from professional athletes and coaches to experts in sports science and medicine, Endurance Films brings a wide range of experience and knowledge to the process of sports video production. Since 2000, Endurance Films has released top-selling videos in triathlon, marathon, cycling, strength training, yoga and more. Endurance Films is the official film production company of USA Triathlon. For more information, visit Endurance Films

MULTISPORT PERFORMANCE INSTITUTE ANNOUNCES ADDITION OF NEW COACH, PORTOFINO RACE SERIES SPONSOR

admin Press Release

Multisport Performance Institute News Release:

MULTISPORT PERFORMANCE INSTITUTE ANNOUNCES ADDITION OF NEW COACH, PORTOFINO RACE SERIES SPONSOR AND ONLINE STORE LAUNCHTeamMPI Logo

 

MPI’s impressive 2011 growth points toward continued expansion in 2012

 

Pensacola, FL – November 30, 2011 – MULTISPORT PERFORMANCE INSTITUTE (MPI), a leading provider of multisport coaching, training camps, clinics, specialized services and events, is excited to announce three new initiatives acknowledging the rapid growth MPI has experienced in 2011.

Coach Peter Harsch joins MPI as the company’s first West Coast coach. Based in San Diego, Peter is a USA Triathlon Level 1 Coach, 12-time Ironman™ finisher and 3-time Kona qualifier and finisher. With more than 17 years of triathlon experience, Peter has competed in over 80 events. Peter is also an ABC-Certified Prosthetist and previously served as the US Paralympic Track and Field Team Prosthetist, and as the Team Director for the USAT Paratriathlon team in 2009 and 2010. Peter’s deep experience and recognized skills and expertise in paratriathlon add significantly to MPI’s coaching team.

John Murray, TeamMPI’s President stated: “Coach Peter Harsch brings a wealth of coaching experience in triathlon and paratriathlon to MPI. Over the past year, Peter has become a close associate as a result of TeamMPI’s extensive involvement in paratriathlon. We are excited to welcome him to our team, and plant the TeamMPI flag in California.”

MPI is also pleased to announce that Pensacola based Bikes Plus has signed on as the presenting sponsor of the Portofino Sunset Tri Series. Bikes Plus, with two locations in Pensacola, is an acknowledged triathlon resource for the Gulf Coast region, specializing in Trek and Profile Design. The Portofino Sunset Tri Series, presented by Bike Plus, is a 9 race Super Sprint distance held on Thursday evenings. 2012 is the second year for the series, and the first race is on April 19th.

Lastly, MPI is excited to announce the launch of the TeamMPI Online Store. The Store offers a full line of customized Champion System TeamMPI apparel, as well as accessories by Sock Guy, CamelBak, nutrition supplies from Energy Lab and MAP, plus gift certificates for MPI coaching services. MPI will be expanding the available product lines in the TeamMPI Store in upcoming months.

“With this trio of new announcements, MPI is clearly demonstrating the growth of the company in our coaching team, event profiles and diversification of services and revenue streams,” said Mark Sortino, CEO of TeamMPI. “We look forward to continued growth of MPI, our sport, and significantly, the personal and performance growth of the great athletes we work with as we head into 2012.”

Multisport athletes can find out more about Multisport Performance Institute at TeamMPI.com where they can sign up for coaching programs, services, camps and clinics, and TeamMPI’s e-mail newsletter. Triathletes can also Follow TeamMPI (@TeamMPI) on Twitter or Like TeamMPI’s facebook page.

About Multisport Performance Institute

Established in 2010, Multisport Performance Institute provides a diverse spectrum of services uniquely structured for both novice and experienced multisport athletes. Multisport Performance Institute offers 2 levels of multisport coaching plans, the MPI Performance Package program, Single Day, Multi Day, and Long Course training camps and clinics, and Paratriathlon training in conjunction with the Challenged Athletes Foundation (CAF). MPI also provides specialty services in swim analysis, F.I.S.T. certified bike fitting and individualized multisport coaching. Multisport Performance Institute produces a series of youth and adult races and events including the highly successful Maritime DeLuna Du Kids Duathlon, the Jubilee Kid’s Triathlon, the Sea Turtle Tri and the Portofino Sunset Tri Series. Multisport Performance Institute is privately held and is based in Pensacola, Florida.

SET UP EVENTS ANNOUNCES THE DEBUT OF THE GEORGIA TRIATHLON SERIES

admin Press Release

Set Up Events News Release:

SET UP EVENTS ANNOUNCES THE DEBUT OF THE GEORGIA TRIATHLON SERIESSet Up Events Logo

Registration for Set Up Events’ Newest Series Opens December 13, 2011

Wilmington, NC– November 30, 2011 – Set Up Events, one of the nation’s largest triathlon production companies, announced today the launch of the Georgia Triathlon Series (GTS), comprised of events ranging from Sprint and Olympic distances to a Half Iron distance event throughout the state of Georgia. Registration for most of the 2012 Georgia Triathlon Series events will open December 13, 2011.

“Following the successful rollout of our Maryland Triathlon Series this year, we’re excited to be launching the Georgia Triathlon Series in 2012,” said Bill Scott, Founder and CEO of Set Up Events. “From our start with a single race in 1994, Set Up Events continues to experience year-over-year expansion, consistent with the extraordinary growth of triathlon.”

The Georgia Triathlon Series is made up of 11 events offering a variety of race distances and challenge levels for novice and experienced triathletes. Given the diverse geography available in Georgia, triathletes can anticipate races in both flat and fast ocean locations as well as challenging courses associated with the northern hills and lake area. Highlighted events in the Georgia Triathlon Series include:

Mountain Madness Half Distance Triathlon – May 6, 2012 – Ellijay, GA

Nestled in the hills of Northern Georgia, this half iron distance event will take place at scenic Carters Lake. The bike course winds through country roads featuring a challenging climb midway through the bike, in which special awards will be given to the King and Queen of the Mountain.

Jekyll Island Turtle Crawl Sprint, Olympic, and 5K – May 19, 2012 – Jekyll Island, GA

The Turtle Crawl events will take place on picturesque Jekyll Island. The fast ocean swim, and flat bike and run courses attract all levels of athletes. Turtle Crawl Events correspond with the release of sea turtles which have been rehabilitated from prior injury, and has a long-standing tradition of fun and excitement for the entire family.

In addition to the Georgia Triathlon Series, Set Up Events produces and manages 5 other triathlon series, totaling more than 140 events throughout 8 states in the mid-Atlantic region. Individual events in each series count toward overall series standings. To review the entire Set Up Events 2012 season schedule, visit www.SetUpEvents.com Event registration is currently open for the North Carolina, South Carolina, Virginia, and Maryland series. Registration for the Georgia Triathlon Series opens on December 13, 2011.

About Set Up Events

Set Up Events, one of the nation’s largest producers of triathlons, is a full-service production, registration and timing company for participatory sports triathlon and running events. In 2012 Set Up Events will produce over 140 triathlons in eight states totaling over 64,000 registrations. For more information about Set Up Events, visit www.SetUpEvents.com Participants can also Follow Set Up Events on Twitter (@SetUpEvents) or Like Set Up Events’ facebook page.