Mark Allen Coaching Exclusive Salming Partner

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SANTA CRUZ, CA – April 13, 2015 – MarkAllenCoaching has been named the Exclusive Endurance Sports Coaching Partner for Salming Sports, a running shoe and apparel company based in Sweden, with US headquarters in North Carolina. They offer a range of proven race, road, and trail shoes and were selected as Best Shoe Debut for 2014 by Runner’s World.

MarkAllenCoaching programs are tailored to race distances from sprint to iron-distance triathlons. Salming running shoes are available in trail, distance, speed, and race models.

Mark Allen, six-time Hawaii Ironman World Champion, coach, and award-winning author describes his experience in the Salming shoes: “When I get running and pick up the pace it feels like the faster I run, the faster the shoe wants me to go.” He further notes, “With a range of shoes to benefitting runners of all experience levels, whether their goal is a 5k or ultramarathon distances… I know athletes will feel the Salming advantage in their training and racing!”

Tor Swenson, COO of Salming stated “Mark is the perfect ambassador for Salming Sports. Not only is he a world-class athlete and individual, but through MarkAllenCoaching he continues to teach, empower and educate his students. Our unwavering belief as a brand is to offer athletes not only the products but educational foundation in order to become a complete runner. Specifically engineered footwear, solid fundamentals coupled with the experienced guidance of MarkAllenCoaching programs can bring out the best performance in any athlete.”

To learn more about MarkAllenCoaching, see or find them on Facebook.

To find out more about Salming Running, visit

About MarkAllenCoaching

MarkAllenCoaching is a leading endurance sport coaching service, owned and operated by six-time Hawaii Ironman World Champion, Mark Allen. MarkAllenCoaching offers endurance athletes the ability to achieve their endurance sport goals through Mark’s techniques developed through his 15-year professional triathlon career, and 20 years of experience coaching professional and age group triathletes to be “Always A Step Ahead.” MarkAllenCoaching’s partners include recognized category leaders and innovators in endurance sports – Salming Running, First Endurance, ROKA, ENVE and Kiwami. Mark Allen was named “The World’s Fittest Man” by Outside magazine, voted “The Greatest Endurance Athlete of All Time” by ESPN, and selected as “The Greatest Triathlete Of All Time” by Triathlete magazine. Additionally, Mark Allen is a motivational speaker, endurance sports product consultant, and award-winning author. The Art of Competition was the 2014 winner in the Sports category of the 11th annual USA Best Book Awards. Fit Soul, Fit Body: 9 Keys to a Healthier, Happier You, co-authored with Brant Secunda, received the prestigious Nautilus Book Award in the category of Health, Healing and Energetic Medicine in 2010. For more information on MarkAllenCoaching, visit, the MarkAllenCoaching Facebook page, or follow him on Twitter at @MarkAllenGrip.

About Salming

Salming Sports AB is a Swedish sporting goods company established in 2008 designing, developing and marketing high quality products for the Running, Handball, Floorball and Squash markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden.

The company’s Swedish wholesale partners include sporting goods retailers: Intersport, Stadium, Team Sportia, XXL, and specialty retailers such as Runners Store, Klubbhuset and Assist. Salming Sports AB also exports products to close to 60 countries and has its own subsidiaries in key markets such as Germany and the United States.

Salming Sports AB also sells directly to consumers through the Salming Running Store in Askim, Gothenburg, the Salming Concept Store on Kungsgatan 19 in Stockholm and through multiple e-commerce sites.


For further information, contact: fortyninegroup, LLC
phone: 212.246.7049


Salming Sports e-mail: phone: 877.972.2234