Boulder Book Store to Host Six-time Hawaii Ironman World Champion Mark Allen

admin Press Release

Mark Allen News Release: Screen Shot 2014-09-10 at 4.20.18 PM

Boulder Book Store to Host Six-time Hawaii Ironman World Champion Mark Allen

Allen to sign copies of recently released book, Art of Competition


SANTA CRUZ, CA – September 9, 2014 – Mark Allen, six-time Hawaii Ironman World Champion, coach, award-winning author, and motivational speaker, will be on hand at the Boulder Book Store on Wednesday, September 17 at 7:30 pm to sign copies of his newly released book, The Art of Competition. The coffee table collector’s book features ninety of Mark Allen’s most thought-provoking and significant quotes, borne of his own spiritual and competitive journey, paired with symbolic and stunning two-page images from nature.

The chapters within The Art of Competition represent key themes that are vital to this process of turning challenge and competition into art – themes such as Change, Fear, and Being Stuck. The book is ideal for anyone in business, sports, or life, who seeks to change a challenge into art, who needs a game-changing approach to a different outcome.

“We all face challenges, difficult times, and self-doubt, as I did with six Ironman defeats,” explains Allen. “When I stopped thinking about victory or failure and focused on flow of movement and mindset, I overcame my own limits and put in the performances that earned six Ironman victories.”

The quotes in The Art of Competition came to Mark while on retreat in Japan with his spiritual teacher Brant Secunda, nearly ten years after retiring from competition and Ironman racing. The words to explain the mindset he had found had eluded him to this point, then in the span of two days he had penned the quotes that encapsulated the mindset of a champion – thoughts that formed the backbone of The Art of Competition. Each quote is meant to release personal perfection in the moments that count most. The evocative photos are of scenes far more enduring or lasting than our individual successes.

Jim Collins, author of bestsellers Built to Last, Good to Great, and How the Mighty Fall, wrote in his forward, “That is the artistic gift, the ability to see or perhaps sense something others cannot quite put their finger on and use art to express it, and that is what Mark has done here. He has captured the inner terrain of the true competitor through photos and quotes, unlike anything I have seen before.”

Books are available for purchase at the Boulder Book Store.

About Mark Allen

Mark Allen is a six-time Hawaii Ironman World Champion. He was named “The World’s Fittest Man” by Outside magazine, voted “The Greatest Endurance Athlete of All Time” by ESPN, and selected as “The Greatest Triathlete Of All Time” by Triathlete magazine. He is a motivational speaker, coach, and award-winning author. Fit Soul, Fit Body: 9 Keys to a Healthier, Happier You, co-authored with Brant Secunda, received the prestigious Nautilus Book Award in the category of Health, Healing and Energetic Medicine in 2010. He runs MarkAllenCoaching, training professional and age-group triathletes. For more information on Mark Allen, visit,,,, follow him on Twitter at @MarkAllenGrip and find him on Facebook at Mark Allen Facebook page.