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Set Up Events News Release:Set Up Events + AAA Car Care Logos



AAA Car Care Center Announces Title Sponsorship of Set Up Events’ North and South Carolina Triathlon Series

Wilmington, NC – November 7, 2012 – AAA Carolina’s Car Care Center, the largest non-franchise automotive maintenance and repair facility operator in the Carolinas, has partnered with Set Up Events, one of the nation’s largest producers of triathlon events, as the Title Sponsor of the North and South Carolina Triathlon Series.

“We are very excited to be the new title sponsor for the North and South Carolina Triathlon Series,” said Dusty Holcomb, President of AAA Car Care. “We believe in the spirit and passion of the triathlete because it is the same passion that we have at AAA Car Care, to be the absolute best we can be in customer service, automotive expertise and integrity. We love cars, and we are dedicated to helping you make it to the starting line.”

The title sponsorship through 2015 covers the North Carolina Triathlon Series and Set Up Event’s South Carolina Series presented by Steadman Hawkins. AAA will attend some of the largest events in the NC and SC Series to showcase the car care experience participants and spectators can expect at an AAA Car Care Center. AAA will be offering membership specials throughout the season through Set Up’s extensive online and at-event reach.

“We are honored to have AAA Car Care as the title sponsor of both our North and South Carolina Series”, said Andrew Silbereisen, President of Set Up Events. “AAA Car Care goes above and beyond their sponsorship and is really invested and focused on building relationships with our athletes, and we are looking forward to growing together.”

Registration for all of Set Up Events 2013 races opens on Monday, November 12th 2012.

About AAA Car Care

AAA Carolinas serves more than 1.8 million members with travel, automobile and insurance services while being an advocate for all travelers. As the largest non-franchise operator of automotive maintenance and repair facilities in North and South Carolina, AAA has 33 Car Care Centers with another three scheduled to open in 2013. Last year, AAA Car Care serviced a quarter of a million vehicles in North and South Carolina. AAA’s Car Care Centers are open to the public as well as AAA Members.

About Set Up Events

Set Up Events, one of the nation’s largest producers of triathlons, is a full-service production, registration and timing company for participatory sports, triathlon and running events. In 2013 Set Up Events will produce over 140 triathlons in 8 states totaling over 64,000 registrations, with halo events including PPD Beach2 Battleship and Bone Island Tri and the Brave Soldier Challenge obstacle series. For more information about Set Up Events, visit Participants can also Follow Set Up Events on Twitter (@SetUpEvents) or Like Set Up Events’ facebook page.