imATHLETE SELECTED TO PROMOTE AND MANAGE HE CAMPUS XAVI HERNANDEZ WORLD TOUR

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imATHLETE News Release:

imATHLETE SELECTED TO PROMOTE AND MANAGEimATHLETE Logo THE CAMPUS XAVI HERNANDEZ WORLD TOUR

World-Class Soccer Camp Registration Exclusive to imATHLETE

Santa Monica, CA – June 27, 2012 – imATHLETE, the leading innovator in technology and services for athletic event registration, fundraising, e-commerce and social networking announced today that it has been selected to promote and manage the Campus Xavi Hernandez World Tour. This announcement recognizes imATHLETE’s value as a key provider of fitness registration services, and acknowledges the company’s commitments to high profile global sports brands, and the promotion of healthy lifestyles.

Xavi Hernandez is regarded as one of the best Spanish soccer players in the history of the sport. Recognized for his technical prowess, Xavi is widely regarded for his leadership skills, his humanity and his friendship outside the sport. Now in its 14th year, Campus Xavi Hernandez is the global standard for excellence in soccer. For the first time, Xavi Hernandez will be bringing his Campus Xavi Hernandez World Tour to the US, at the Lake Myrtle Sports Park in Auburndale, FL. The Campus Xavi World Tour will be held July 23– 27, 2012, with registration at www.imATHLETE.com.

“We are excited to have been selected to promote and manage the Campus Xavi World Tour,” said Jeff Matlow, CEO of imATHLETE. “Not only are we big fans of Xavi, but aligning with this world-class program is consistent with imATHLETE’s values of encouraging fitness for athletes of all abilities.”

“Solidifying a relationship with imATHLETE was an easy choice for us,” says Alfonso Aguilera, manager of the Campus Xavi World Tour. “Their extensive promotional reach and robust data management services are the perfect fit for us, and enable us to support Xavi’s humanitarian goals by returning a percentage of registration profits to the community.”

imATHLETE focuses on reducing the workload and increasing revenue opportunities for clients. imATHLETE’s streamlined social commerce processes, which enable the participant to manage their own registration and athletic activities, typically saves clients 60% of their workload. imATHLETE’s core philosophy is to ensure a seamless online experience, backed by superior customer service. imATHLETE’s commitments to innovation throughout its technology platform and the creation of new revenue opportunities for clients, backed by best-in-breed customer support has resulted in a 400% yearly growth average since imATHLETE’s launch.

For more information, please visit www.imATHLETE.com or the imATHLETE Facebook page.

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About imATHLETE

Launched in 2009, imATHLETE is changing the way individuals, race directors, and companies promote and engage in healthy lifestyles. Providing race registration and fundraising tools, product merchandising and social networking, imATHLETE’s robust technology platform is used by thousands of city governments, governing bodies, non-profits and event organizers, including Blue Cross Blue Shield, City of Philadelphia, Livestrong YTS, XTERRA events and a multitude of non-profit and sports organizations. The company also created a new industry standard by innovating automation of the membership purchase and validation process for USA Triathlon. imATHLETE, a subsidiary of I AM ATHLETE, LLC, is headquartered in Santa Monica, California and is privately held.