MULTISPORT PERFORMANCE INSTITUTE ANNOUNCES LAUNCH OF TEAMMPI.COM AND NEW MARKETING INITIATIVES

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Multisport Performance Institute News Release:TeamMPI Logo

MULTISPORT PERFORMANCE INSTITUTE ANNOUNCES LAUNCH OF TEAMMPI.COM AND NEW MARKETING INITIATIVES

New website and social marketing kickoff exciting multisport season

 

Pensacola, FL – April 12, 2011 – MULTISPORT PERFORMANCE INSTITUTE, a leading provider of multisport coaching, clinics, specialized services and events, today announced the launch of its new website, TeamMPI.com and innovative technology and social marketing features to enhance its best-of-breed training experience for TeamMPI athletes.

Multisport Performance Institute provides a diverse spectrum of services uniquely structured for both novice and experienced multisport athletes. Established in 2010, Multisport Performance Institute offers 3 levels of multisport coaching plans, one-day and multi-day training camps and clinics, specialty services, and a series of youth and adult races and events including the Jubilee Kid’s Triathlon, Sea Turtle Tri and Paratriathlon training in conjunction with the Challenged Athletes Foundation (CAF). TeamMPI’s coaches, Mark Sortino and John Murray, are USA Triathlon Certified and have more than 19 years of combined triathlon racing and training experience, including the Ironman™ World Championship in Kona, Hawaii.

Since the sport’s inception, technology has been integral to triathlon. TeamMPI uses technology to drive athlete performance improvements and optimize the training and racing experience for its athletes and events. TeamMPI’s new technology and marketing initiatives include an expanded use of video for athlete performance reviews and tips, webinars to focus on specific opportunities for athlete improvement, an increased availability of content and athlete resources on TeamMPI.com and a newly expanded social media presence through TeamMPI’s facebook page and Twitter. TeamMPI’s new site, technology and marketing initiatives enhance the scientific approach central to TeamMPI’s coaching programs – as F.I.S.T. certified bike fitters, and in the use of TrainingPeaks software for TeamMPI athletes.

Mark Sortino, CEO of TeamMPI stated: “We’re excited to add these advanced features to our existing athlete programs and services. When we say ‘TeamMPI – Smarter, Stronger, Faster’, it means we’re constantly improving our programs to encourage our athletes’ performance and the benefits they gain from working with TeamMPI.”

John Murray, TeamMPI’s President added: “At TeamMPI we’re passionate about providing the highest level of expertise and the most advanced coaching platform for our athletes. We know that this enhanced technology will significantly improve our athletes’ experience with TeamMPI at clinics, camps and races.”

Multisport athletes can find out more about TeamMPI at TeamMPI.com where they can sign up for coaching programs, services, camps and clinics, and TeamMPI’s e-mail newsletter. Athletes can register for TeamMPI events at TeamMPI.com and can follow TeamMPI (@TeamMPI) on Twitter or link to TeamMPI’s facebook page.

About Multisport Performance Institute

Established in 2010, Multisport Performance Institute is a diversified multisport services company, offering coaching plans, one-day and multi-day training camps and clinics, specialized coaching services including swim analysis and bike fitting, and the production of a series of youth and adult races and events including the Jubilee Kid’s Triathlon and Sea Turtle Tri and Paratriathlon training in conjunction with the Challenged Athletes Foundation (CAF). Multisport Performance Institute is privately held and is based in Pensacola, Florida.